| Account | Platform | CPL | vs $16 | Leads | CTR | Spend | Status |
|---|---|---|---|---|---|---|---|
Apex Roofing | Meta | $17.80 | ↑ 11% | 58 | 0.9% | $1,032.40 | Above target |
Peak Roofing Co. | Meta | $6.20 | ↓ 61% | 174 | 1.92% | $1,078.80 | On target |
Ridgeline Roofing | Meta | $13.90 | ↓ 13% | 38 | 2.14% | $528.20 | On target |
BlueSky Exteriors | Meta | $21.40 | ↑ 34% | 79 | 1.61% | $1,690.60 | Above target |
| Account | Leads | CPL | Spend | vs target | Action needed |
|---|---|---|---|---|---|
| Peak Roofing Co. | 44 | $6.20 | $272.80 | ↓ 61% | Scale budget |
| Ridgeline Roofing | 18 | $13.90 | $250.20 | ↓ 13% | Hold steady |
| Apex Roofing | 17 | $17.80 | $302.60 | ↑ 11% | Pause review |
| BlueSky Exteriors | 15 | $21.40 | $321.00 | ↑ 34% | Pause now |